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Chris van der Haagen Partner

Seniority:   30 years
Previous Positions:   CEO, CFO...
Affiliations:   Diageo, Procter & Gamble...
Languages:   German, English, French, Dutch, Swedish, Italian


As Managing Partner of B4B Ventures LLC taking operational CXO roles and minority shares in small and medium sized enterprises facing expansion, succession or turnaround challenges.

As Client Partner EMEA for the EMM Group, a legacy company of P&G and Accenture, providing marketing consulting services at Fortune 500 companies to drive profitable organic growth for B2B and B2C businesses, using the best toolset in the industry.


Multicultural Managing Director with proven successful international track record at Procter & Gamble, Diageo(UDV, Guinness, Pillsbury, Burger King), Del Monte and Private Equity backed/Venture Capitalist portfolio companies.

Management Consultant helping Fortune 500 companies achieve their organic growth targets via marketing excellence.


Past Positions:

2007 - present

Client Partner EMEA

EMM Group (legacy company of P&G)

2006 - present

Managing Partner

B4B Ventures

2007 - 2009


Qidenus Technologies GmbH

2006 - 2008

CEO & part owner

IHD Airport Services

2003 - 2005


Continental Bakeries

1992 - 2002

Regional Managing Director

Other Companies:

Procter & Gamble, ASM / DAF / Troost / Brown Boveri