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Gudola Schirmer Partner

Seniority:   27 years
Previous Positions:   Board Member, CEO, CSO, CRO...
Affiliations:   Johnson & Johnson, MERCK; Procter & Gamble, Benckiser
Languages:   German, English, French, Spanish (basic)



Mrs. Gudola Schirmer has profound experience in potential-, innovation- and change-management as well as in turnarounds and mergers & acquisitions.

  • Started her career at Procter & Gamble, where she finally led the Finance department of the Health & Beauty division

  • Moved on to Benckiser as Director Corporate Development, acquired several companies globally and developed the strategy of COTY (today COTY Inc.) as umbrella for numerous cosmetics brands

  • Turned around Benckiser’s UK cosmetics division as Managing Director, increasing sales by 50% whilst launching the first ever English designer perfume

  • Served as CEO of Johnson & Johnson ° Merck’s German pharmaceutical OTC business, which she led to profitable growth, launching a number of innovative brands and was responsible for several OTC categories on a European level

  • Built-up and led company portfolios as President, CRO and CSO in the private equity business (Dr. jur. Berglar, BAVARIA Industriekapital AG). Acquired, divested, led, managed and consulted portfolio companies in diverse industries incl. FMCG, Automotive, Metal, Plant Engineering / Construction, Environmental

  • Served as President and President of the Board of the three French companies Griset SAS, Technology Luminaires SAS and BAVARIA Luminaires Holding SAS.

  • Trainer at Management Circle, Germany’s no. 1 education provider

Previous Positions:


President and Chief Sales Officer 

BAVARIA Industriekapital AG

€ 750 MM • > 5,000 empl. • Munich, Germany


President and President of the Board

Griset SAS Villiers

Saint Paul, France & Maleka, Malaysia

Technology Luminaires SAS

Nevers, France

BAVARIA Luminaires Holding 

Neuilly sur Seine, France

1999 – 2011

President Portfolio Management 

Dr. jur. Ch. Berglar Beteiligungen 

€ 300 MM • > 1.000 empl. • Cologne, Germany

1995 – 1999

CEO & European Head for 3 OTC cat. 

Johnson & Johnson ° MERCK 

Woelm Pharma

> € 130 MM • > 500 empl. • Bad Honnef, Germany

1992 – 1995

Managing Director 

Benckiser Beauty Intl. Ltd. 

> € 25 MM • > 100 empl. • Theale, UK

Other Companies:

Procter & Gamble