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Joachim Tonassi Partner

Seniority:   25 years
Previous Positions:   Board Member, CEO, COO, MD...
Affiliations:   Aareon, Baan, Volkswagen AG
Languages:   German, English



Joachim is a successful manager with an extensive international background. His focal point has always been the establishment and profitable development of new business fields and markets. He has creatively developed concepts, proven their feasibility in pilot projects and then successfully put them into practice on the market.

Joachim is the founder of MCS Automotive, a company with focus on Management Consulting Services for the Automotive Industry which help to improve a company’s ability to perform.

Work Experience

Automotive, Real Estate Management, IT, Consulting


Member of the Board, CEO, COO, Managing Director


General Management with international alignment


Sales, Consulting, Business Development, Restructuring, Reorganisation



since 2006

MCS Automotive GmbH
Managing Director, Partner

since 2005

Joachim Tonassi Unternehmensberatung

1999 - 2005

Aareon AG
Member of the Board,
Managing Director for subsidiaries in UK, France and Italy

1996 - 1999

Baan Company
COO Global Strategic Accounts,
President / CEO Global Solution Center Automotive
(Responsibility for EMEA and US)

1991 - 1996

Division Manager,
Project Manager in Czech Republic (Skoda) and China

1977 - 1991

Volkswagen AG
Technical Expert Controlling and IT,
Project Manager in Spain (SEAT) and Mexico

1974 - 1976

Lecturer in economics